Our Ranching Practices:
Everything You Want to Know

Sourcing

Every animal we sell is born, raised, and processed through our three family-owned ranches in Central Texas - nothing is bought in from other farms, sale barns, or auctions. When you buy from us, you're buying beef that never left our care.
A custom combination of Beefmaster Cross, Black Angus, Simmental, Limousin, Charolais, Maine Au Jou and a few others. We breed for specific traits that are suited for grass-finished beef in Central Texas’ unpredictable climate.
No. We don’t purchase animals to supplement our herd. Everything we sell was born and raised on our three ranches in Central Texas. No stockers or mystery meat.
A lot of beef marketed as local or Texas-raised is actually purchased from multiple outside sources, sometimes including auction cattle whose full history isn't known even to the seller. Because we raise every animal ourselves from birth, we can speak to its entire life - not just where it was packaged or sold.
Yes. The practices are the same for all: entirely grass-fed and finished on chemical free pastures. Beyond that, we actually share our breed genetics across all three. Because of our specific process, maintaining consistency was extremely important. By having the same herd across multiple ranches, we’re able to process year round.

We process our animals a bit younger, around 14 months, instead of the industry standard of peak maturity at 2 years. We do this to avoid them losing their fat when they become the most active. Many places will supplement with feed or hold them longer and dry age. We sidestep that by processing earlier to ensure a good amount of fat, consistent results and a balanced flavor.
Younger animals means smaller overall cut sizes. There is still a healthy amount of residual “milk fat” and grass-derived fat which is high in omega-3s and doesn’t turn to grease when cooked. The flavor is mild, with slight aromatic notes but is not gamey or intense.
No. Some grass-fed ranchers will dry age older animals to reintroduce tenderness, but that results in a gamey intense flavor that can be polarizing. We process younger animals to maintain tenderness while having a mild, aromatic flavor without dry aging.
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Yes. Our cattle graze on pasture for their entire lives and are never finished on corn or grain feed. That’s true for everything we sell, from our mini sampler to a whole cow.
Grass and native foliage. Our herd is adapted to our pasture, so they eat native plants like oak leaves, Texas persimmons, mesquite beans and occasionally cactus. No corn or grain feed ever.
In droughts or winter, we will supplement our herd with locally grown (chemical free) hay for roughage, and mineral licks for trace minerals, but they are able to forage year round.

Having a closed herd that only lives on one pasture for its lifespan means that they are extremely great at foraging.
We rotate between paddocks and cut off areas that need to regenerate. We occasionally shred to cut back plants that the cows wont eat. Letting the land manage itself keeps it resilient. No fertilizers or pesticides.

No. We are classified as All-Natural, which means we never use added growth hormones, and any animal treated with antibiotics is no longer able to be sold under our label. We focus on breeding a resilient herd, taking them off earlier, and ensuring that the land is healthy to maintain the overall herd health.
Because we live on the ranch with the herd, we check on them multiple times a day to be ahead of potential issues. In rare instances of illness/injury, we have our local rural vet to work with. Animals with previous health issues are not sold/processed through our label.

Outside of safety concerns, we dont want there to be an inconsistency in the beef that breaks the trust with our customer.
Our herd naturally rotates themselves every day starting at the back pasture. The come up to the house for fresh water in the troughs, then forage in the front pasture, take a break in the shade during the hottest part of the afternoon, and at sunset they meander back. They lead a very stress-free life and are used to humans being around.